Overview:
Alpha Performance is dedicated to empowering clients by optimizing their personal fitness performance along with effective recovery therapy. Fortifying the human body is the ultimate defense against forces that weaken it over time.
Type:
Logo Design
Visual Identity
Merchandise
Collateral
Date:
2020
Challenge:
Craft an identity that communicates the core pillars of the services provided—namely, fitness and recovery. The logo should enhance the overall perception of the business as a whole and establish a solid foundation for future communication efforts. Alpha Performance’s clientele are largely involved in combat sports; which meant the identity needed to fit in that universe while being a world of it’s own.
Solution:
A resilient and contemporary logo that incorporates the brand’s initials in the form of a shield while still representing the symmetry present in the human body. Vibrant and dynamic color tones alongside the subdued blue hues serves to reinforce the two pillars of services offered.
