Know Your Kit
Overview:
Know Your Kit seeks to be a go to source for unbiased commentary on all things every day carry (EDC). KYK focuses on readily accessible tools used on a regular basis to increase adaptability to unforeseen situations.
Type:
Logo Design
Visual Identity
Brand Design
Motion Design
Product Visualization
Packaging Design
Date:
2023
Challenge:
Develop a mark and lock-up that could be used across brand’s digital touchpoints, namely video content, and allow for future applications on physical products.
The KYK Pattern
The KYK frame component also functions as a seamless pattern. It mimics the knurled pattern commonly seen on much of the gear featured and provides another supporting visual element.
Solution:
A strong rugged logo encapsulated in a frame; which emulates compositional lines used in camera viewfinders.
