Licensing Lab
Overview:
Licensing Lab simplifies enterprise software licensing by guiding businesses through its complexities to ensure compliance. Bridging the gap of understanding is their mission. Licensing Lab approached me to help them create an identity and basic branding framework for implementation.
Type:
Identity
Motion Design
Brand Guidelines
Date:
2024
Challenge:
Create an logo and visual framework, primarily for their YouTube channel, that established trust and allowed their content to be appealing while standing out.
Solution:
A modern abstract depiction of a lab beaker using the letter “L” to create the mark. I provided an adaptable identity along with a brand guidelines that simplified design decisions when implementing across digital touchpoints.
