Oddblox
Overview:
Oddblox is an on-chain generative art series. Each digital collectible (NFT) is uniquely generated, using a coded strand, and stored on-chain. The foundational message behind the series is a reminder that every person, much like the art, is unique and to embrace it by staying odd.
Type:
Art Direction
Web3/NFT
Branding
Website Design
Product Visualization
Project Management
Date:
2022 – Present
Visit:
Challenge:
Create a digital art series along with a memorable brand identity that encapsulates the art series and delivers a cohesive visual messaging.
Solution:
A simple wordmark set using a grotesque sans-serif typeface using a monotone color palette. Utilizing the wordmark as the face of the project allows the aesthetics of the art to remain in the forefront on branded applications. The word itself mimics the geometric forms present in the pieces.
ThePattern
Usedasavisualdevicetounitetheindividualpiecesintooneformforapplicationacrossbrandedmaterials.Itholdsasymbolicrepresentationofhumanityasawhole.
